Ten years, nobody who starts a web site can honestly claim to have an accurate vision of what that site will be like ten years down the line. When I wrote my first digital camera article and dropped it onto the now defunct photo.askey.net URL I had no intentions for it to be anything more than an opinion piece of my purchase. But then a funny thing happened, I began getting emails, lots of them, all asking about my article and what I thought of other cameras. It seemed that this "digital camera thing" was becoming popular and what people were looking for was a site which was always up to date and could deliver honest, detailed reviews. I went out on a limb and spoke to several manufactures, to my surprise the majority were extremely receptive and before I knew what was happening I had a steady flow of cameras coming my way. Over the next couple of years I developed the primary site features (camera database, forums, news, etc.) as well as gradually improving the testing methodology (but at all times trying to be consistent).
The hard work began to pay off, we saw our visitor figures skyrocket; 3 million page views per month after a year, 11 million after two years, today we serve around 140 million pages per month to over 7 million unique visitors (or about 24 million visitor sessions if you prefer). In 2004 having done virtually a hundred hours a week for five years I decided getting some help may be a good idea and was extremely lucky to hire someone with a long standing digital camera review pedigree; Simon Joinson. In 2006 I was approached by Amazon to discuss potential acquisition, for me, and for the site, this was actually perfect timing, we were massively resource limited, needing a new office, more staff, more development and new infrastructure. In the eighteen months since the deal was signed the way we work has changed completely, we now have a large dedicated office and studio, totally new server infrastructure (hosted in the same facility as Amazon) as well as four camera reviews, a lens reviewer, a studio assistant / news author and two (soon to be three) developers.
Naturally I'm very proud of how far we've come, but I am also aware (especially in tough times such as these) that the need to constantly innovate and change never goes away, proof of this can be seen in our recent group test series which is a totally new format to dpreview but has been delivered to perfection by Simon and the team. You should also expect to see a lot of new development next year, not least of which our new Challenges system which we'll be launching into public beta on 29th December.

Your wonderful site became a daily part of my morning-ritual. Thank you very much for all the deep-going tests, interesting reviews, last news and, not to forget, the establishing of the wide-scaled forums. I wish you a lot of success also in the next ten years.
Happy holidays!
Amit
Posted by: Amit Bar | 26 Dec 2008 08:19:24
Congratulations to Phil and the team. DP Review is the No. 1 site for all things photographic. I'm looking forward to the next ten years.
Happy Christmas and Happy Anniversary.
Nick.
Posted by: Nick Burch | 26 Dec 2008 09:16:21
A part of everyday daily life for so many ,the reviews eagerly awaited and the forum blowout's afterwards unmissable,all for free. Superb !!
Posted by: Donald Mackinnon | 26 Dec 2008 09:24:40
happy birthday and happy new year DPR,
Learned so very much and fell in love with photography thanks to you all,
God bless you all,
Regards,
Maany
Posted by: Maany | 26 Dec 2008 09:26:08
Auguri a tutti.
Credo che il vostro sia il miglior sito di divulgazione di fotografia digitale ,per serietà e competenza, dell'intero web .Ancora complimenti e avanti tutta.Happy Anniversary, and........thank you!
Posted by: sergio | 26 Dec 2008 09:33:14
Dear Phil, Simon and team,
dpreview has been a tremendous source of information to me. It helped me a lot making byuing decsicions and is, beside google THE website for me.
Many many thanks and a blessed and happy 2009.
Posted by: thomas | 26 Dec 2008 09:39:43
Phil/DPReview,
A big congrats. I've been following your website for most of the 10 years (when it used to be photo.askey.net) and it even helped me pick my old Olympus C-2000 back then, and I still use it now which helped me pick my Panasonic LX3.
May you continue to promote and serve the digital photography industry for the years to come.
All the best,
Sean
Posted by: Sean Chan | 26 Dec 2008 10:03:19
Thank you for these years - I have learnt a great deal from this highly informative and friendly site and always come back for more, especially at the Pentax forum. Looking forward to the next ten years..!
Posted by: Håkan J | 26 Dec 2008 10:52:15
To Dpreview & Phil, thanks for all and go on for the next years. It is a site for all photo favourite pursuit, what camera you use.
But also all the owners of the cameras, who give here questions and advise, thanks and came back every week at this site for looking and also - writing iff You will give an advice-.
Happy Anniversary, Merry Christmas and........thank you all!
WW Holland
Posted by: WW | 26 Dec 2008 11:43:20
Something happened in the recent years that really hurt the deep trust I had in DPReview.
It will be a long time before that trust and confidence slowly builds up again but I am sure it inevitably will, given the overall quality of the site.
When mistrust sinks in it is easy to forget the good parts of something, as one deals with the negativity, no matter how just one tries to be.
The hard cold, extremely positive fact here is that you, Phil, have created something huge out of pure love and dedication to this incredible, allways self-renovating medium.
A great Portuguese writer once wrote that men are not actually their own size but rather have the true height of what their vision encompasses.
You, my friend, stand tall amidst many.
Enjoy this deserved milestone and, please, give us another 10 great years, no matter what shortcomings may surface.
Alll the best.
Posted by: HumbertoBorges | 26 Dec 2008 12:11:45
We've all grown along with you Phil and the team, and this place has been an essential part of the journey. Long may it continue to excel,
Bruce
Posted by: Bruce Clarke | 26 Dec 2008 12:29:56
THANX & CONGRATULATIONS !!!
Mart - father grandfather
lots'o grandchildren
lots'o pixx
lot's ofFun too
consumer of this site since 1999 -
Posted by: Xastram | 26 Dec 2008 13:25:58
Congrats Phil,
I have relied on your fair assessment of digital cameras for many years. I have even been moved to send money in contribution to your great effort.
Thanks for all of it and the all the best to you and yours.
JB.
Posted by: John BRESSIE | 26 Dec 2008 16:23:39
Congratulations on first 10 years, here's to many more of similar success! Dec 26: Happy 5th day of Hanukkah! (if there is anyone on the team to whom that applies) and happy new year and new decade of DPReview to all.
Posted by: Joseph S | 26 Dec 2008 16:24:24
Phil, you are really a rare example of competence, persistence, insight, responsibility, consideration and honesty. I am unable to tell you how grateful I am for your work and that of your associates.
Have a great holiday break
Rino
Posted by: Rino Pizzi | 26 Dec 2008 17:35:05
Congratulations! I have been relying on dpreview for everyone of my Digital Camera purchases for almost for the last 10 years.....my first DC purchase was in 1999 - which I first read the review on dpreview and today I am eagerly awaiting the Canon 5D Mark II review before I make the jump. Thanks so much for this valuable service Phil!
Posted by: SSN | 26 Dec 2008 17:56:51
Congrats folks!
Keep up the good work!
Posted by: IvanI | 26 Dec 2008 18:04:27
Your site is the best. I selected Nikon D40 using your reviews. Thanks, good work!
Posted by: Shamil | 26 Dec 2008 18:08:33
I wish to congratulate Phil and dpreview team. I wish to congratulate also the users who provide support on the forum. Thanks.
Posted by: Ricardo | 26 Dec 2008 20:08:33
Thanks for this site. I look at it pretty well every day and both the reviews and the discussions are invaluable.
Posted by: valry | 26 Dec 2008 22:04:29
Hi Phil,
Most others have expressed what I would want to say, so I will not give a drawn-out dissertation. Suffice to say that I would not buy a camera without first searching this site and reading your review on it. Thanks for your impartial and scientific approach to the subject.
Regards,
Clive Dickinson
Posted by: Clive Dickinson | 26 Dec 2008 23:20:19
Congratulations and thank you for a wonderful site. I always come here if I want to know more about a camera.
Posted by: Shin Young | 27 Dec 2008 01:04:26
Yes , perfect site for us to learn,to express.Conguatulations!
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Posted by: cynthia | 27 Dec 2008 03:33:30
Congratulations to dpreview and all the team for many years of fantastic and informative news and reviews. I purchased my first dslr (nikon D70) based on your review and have now purchased a nikon D300, again because of your tests and comments. May you continue to prosper in the new year.
Posted by: John | 27 Dec 2008 03:58:24
Hard work and persistance usually pay off and of course it doesn't hurt to have a great idea to start from !
Here's to another ten !
Posted by: Ronn Stacy | 27 Dec 2008 05:53:35
Thanks for the excellent site! I have been following up your reviews almost from the beginning. I have learned a lot during that time and I'm even more passionate about photography today. I started with Canon A50 ten years ago. I really like that you started doing the lens reviews.
Posted by: Tommi | 27 Dec 2008 06:42:54
This is not only one of the very few consistently good and reliable camera review sites on the web. it's the best.
It's one of the few sites that sits as a permanent clickable link on my browser's home page.
Congratulations and every best wish for the next ten years.
Peter Evans
PS.
Your campaign against the compact megapixel race has been great. How about one to prevent the demise of the optical viewfinder? (When WILL camera manufacturers realise that LCD screens are useless in extremely strong sunlight?!)
Posted by: Peter Evans | 27 Dec 2008 10:01:52
To Phil and all at DP Review, i would like to say Happy Christmas and Happy Anniversary. I have been with the site since day one and its humble beginnings to the global photographic information and networking resource that we know and love today. Having worked in photographic retail on and off for ten years and now a press photographer i know that the site is a "bible" for both pro's experts and amateurs alike, all sharing two things... a love of photography and a desire for balanced un-biased information. We are all grateful and humbled by what you and your dedicated team have achieved, long may you rein. Congratulations once again.
Jon Mullis (Warwickshire England)
Posted by: trout4tea | 27 Dec 2008 10:32:51
Gratz to you and all the staff at DPReview! My family and I now use our third generation of digicams since switching from film to digital. Over the years, DPReview has been a great help in selecting each and every digital camera purchase. Truly an iconic website.
Posted by: Wil | 27 Dec 2008 11:38:27
Many thanks and congrats on your ten year mark. By far the most thorough, informative and reliable reviews out there. Keep up the campaign for putting picture quality before useless megapixels.
John (lincolnshire)
Posted by: John Leslie | 27 Dec 2008 17:25:16
I was introduced to Dpreview 6 years ago when I was looking for my first digital camera. What I have learned from your reviews goes beyond deciding what camera is best to buy. The depth of your reviews and your professionalism are amazing. Thank you Phil and Simon and all your team. Happy new year to all.
George/Waterloo-Canada
Posted by: George Mastrapa | 27 Dec 2008 18:47:08
my favorite camera review site...keep up the good work and good luck...greetings from Romania.
Cristian
Posted by: podaru | 27 Dec 2008 19:10:40
Thanks Phil.
It's probably still just the start of your adventure.
Well done until now.
Kind regards.
Philippe
Posted by: Philippe | 27 Dec 2008 19:12:47
I think a big part of the success that this website have had had to do with its originality; blend that with dedicated and hardworking talent behind it, and you have something that sets the benchmark for others to follow.
Happy Anniversary.
Posted by: Evan Lazlo | 27 Dec 2008 21:50:29
Congratulations! Your site belongs to my morning-ritual. Many thanks for the broad reviews, deep-going tests and the wide-scaled forums.
A lot of success on the next ten years!
Posted by: Amit Bar | 28 Dec 2008 06:51:53
I have been following your site for many years and will continue to do so - because you are the BEST! Thanks for everything that you have made available to us. Your effort is very much appreciated.
Posted by: Toh | 28 Dec 2008 12:15:56
Congratulations and thanks for all of your hard work. The first time that I visited your site around 2000, I almost fell off my chair in astonishment at the quality of it.
Joe
Posted by: Joe DuPont | 28 Dec 2008 18:53:26
i found this site as treasure in my life to relate to miraculus digital world.
behrouz from tehran
Posted by: behrouz | 28 Dec 2008 20:38:30
Congratulations to Phil and the whole dpreview.com staff! I've been visiting for years now and it's great to see its growth and to have watched it develop into the digital camera resource that it is today.
Well done! Here's to another 10 strong years!
Nordin
Posted by: Nordin Rahhali | 29 Dec 2008 04:09:59
Congratulations to dpreview & Phil & the staff. Thank u 4 ur hard/imaginative work in making this site an ultimate and awesome source for the amateurs as well as professional.
Happy New Year & Keep Going!
Posted by: tntraider | 29 Dec 2008 04:57:32
I want to give thanks to you from all ukrainian photographers and ordinary people.
Merry Christmas and happy New Year!
Posted by: Valentin | 29 Dec 2008 07:43:59
Бажаю Вам удачі, щастя та творчої наснаги у новому році!
Щасливого Різдва та Нового року!!!
I wish You good luck, happiness
and the joy of creation!
Merry Christmas and happy new Year!!!
Posted by: Valentin | 29 Dec 2008 08:34:29
This site has motivated every single camera purchase I've made in the last 18 months - congrats and thanks so much for all your efforts.
Posted by: Andy | 29 Dec 2008 11:43:06
Dear Sirs;
Congratulations on the 10 years of this splendid e-magazine.
From the biginning, I'm reading most of your tests and still enjoy it.
I also learned a lot about photography.
Thanks and please just go on !
Posted by: JOHN LENTING | 29 Dec 2008 14:13:32
Phil, thank you so much for your vision and dedication to this work. dpreview is the FIRST place I click to for an independent review of camera equipment and the first place I refer others to when they are choosing their new gear.
To another 10 years!
Posted by: Andre DeLoach | 29 Dec 2008 15:04:45
Great site phil. Keep up the good work.
Posted by: Android | 29 Dec 2008 16:48:34
Phil,
The website content has truly improved over time. Although I'm a SLR user, I found the P&S comparison articles very imformative. It allowed me to give people a reference when I was asked. The side-by-side comparison was great and I look forward to reading about the new ones next year. The lens reviews are a welcome addition as well. Please continue to improve on what is already a great product. If I had any issue, it would be the CONSTANT WHINNING in the forums about every camera feature not meeting people's imagined expectations. However, you cannot control that. Keep up the great work!
Posted by: Roger | 29 Dec 2008 18:01:08
I beleive that I have been posting for that full period, first on the Nikon and then the Olympus. It is a great site and I have met personally many people in other countries so, Phil, Thanks for the memories and onwards and upwards for the future.
Posted by: Bill Gordon | 30 Dec 2008 00:52:02
Thanks for a tremendous 10 years! You are by far and away the #1 site for reviews and information. Also, rare for this day and age, you keep valuable historical information alive for older cameras. Over the years at least 6 cameras were purchased based upon what I read on your site and I've never been disappointed. Many, many thanks and good luck on the next 10.
Posted by: Doug | 30 Dec 2008 01:15:40
I'm never seen other site like your site. You are the best. I don't see any improvement point need to be take place to your site as it was perfect that I think. keep it up ok...Thank you for maintain the best site for us.
Posted by: Krisda D. | 30 Dec 2008 03:08:47