The first digital camera I used was a Casio QV10, and as a photographer and graphic designer I was immediately hooked. Sure, the image quality was terrible (there's only so much you can do with, ahem, 77,000 pixels) but that QV10 proved itself very useful from the day I got it (I took a quick snap of a frying pan to use on a flyer I was designing, saving me the effort and expense of using film and getting it processed at a weekend).
Looking at adverts from 1997 you can see just how far we've come since; I found a 'lowest price anywhere' 32MB CompactFlash card for just over £520 (around $800), Fuji's first 'consumer' digicam (the 0.3 megapixel DS-7) was around £600 ($900) and the most 'affordable' professional SLR was the new 2.5 megapixel Minolta RDC-3000, a bargain at £4000 ($6000). It was perhaps unsurprising that Olympus UK raised some eyebrows when, in July of the same year, it took out full page national press adverts proclaiming the death of film in a series of spoof obituaries.
By the time Phil launched dpreview exactly ten years ago things were beginning to get interesting in the digital camera world; we'd seen the first hints of the two megapixel cameras that were to take the market by storm in 1999, the first affordable cameras with zoom lenses were arriving, and the Olympus C-1400L (D-600L) put a serious SLR - albeit one with a fixed lens - into the hands of photo enthusiasts for the bargain price of £1300 (just under $2000). I got married in 1998 and decided to use my short honeymoon in Florence to test out a brace of 'budget' (sub £250) digital cameras rather than shoot film... a decision my wife has ensured I've regretted ever since (that's the last time I'll ever use a Premier camera).
The first camera Phil reviewed was the Canon Pro 70. I had to laugh when reading my own review of the Pro 70 from the same time; talking about the 3:2 aspect ratio not matching most monitors I wrote 'with this much resolution no one is going to complain about a little cropping' - 1.5 megapixels was quite a luxury then.
I'll admit I didn't see Phil's review in 1999, but I did come across photo.askey.net fairly early on (shouts of 'no one use the phone, I'm going into the internets' were heard across the office on a regular basis), and it soon became an invaluable research resource. In those days few in the magazine business really saw this internet thing as any kind of threat (though they did finally notice about 6 years later, by which time that boat had well and truly sailed) - it simply didn't occur to publishers that people might one day prefer to read up to date information for free than to pay for 3 week old news and 30 pages of adverts.
But it wasn't the fact that dpreview was online that made it so important (though of course allowing your readers to engage with you and with each other via forums is a form of dialog unique to the online publications). It was the fact that Phil actually tested the cameras in a rigid, standardized and consistent way. It's fair to say that Phil, through dpreview, changed forever the way that cameras are reviewed. When I started reviewing in print we never measured image quality - we just looked at the pictures and said 'yeah, they're pretty good' or 'those colors are awful' or whatever. As the cameras got more sophisticated and image quality started to improve the value of Phil's approach became more and more apparent, and it's no accident that by the time I met Phil he was considered the only authority on digital camera image quality by every Japanese manufacturer I ever spoke to. Not everyone agreed with Phil's approach (nor do they today), but few publications - either in print or online - have failed to incorporate some - or all - of his camera 'testing' ethos into their own reviews.
I joined dpreview just over half way through its life in mid 2004, since when visitor numbers have risen dramatically, without fail, year on year (I'm not saying anything, but you can draw your own conclusions about that). The four and a half years I've been here have been the most exciting times for the digital camera market since those early days a decade ago, with the arrival of first one, then two, then an unstoppable river of affordable digital SLRs. Next year looks to be just as exciting, with the Pansonic G1 - we hope - the first of several non-reflex interchangeable lens cameras. We're also hoping that we see the fruits of some of the developments in materials science and sensor technology that we've been hearing whispers and hints about for the last six months (global financial meltdown permitting, of course).
We'd be lying if we said we knew where dpreview was going to be in another decade's time, but I do know we've got big plans for the next year or two, and I hope that even those of you who love to hate us will be pleased with the new features we're bringing to the dpreview community. For now let's just enjoy the festive season whilst it lasts, and raise a glass to dpreview as it enjoys its tenth birthday. Merry Christmas.

Merry Christmas Simon! And just to echo my own sentiments off Phil's nostalgic entry, I'd like to congratulate you & the rest of the dpreview gang for all that you've done.
I often consider how dpreview seems almost dated in it's rather retro & simplistic "look & feel" but I forget that you guys have been around for a decade which is quite literally 3 generations on the world of the www.
But through it all, confusing as some of your charts & figures may seem to us uninitiated, this website is still the foremost authority on all things photographic. You're like the Wiki of cameras!
So consider my glass raised, and cheers to you all indeed!
Posted by: Gaurav S. | 25 Dec 2008 12:00:24
Great Article Simon! I enjoyed the read
Posted by: Dawei Y | 25 Dec 2008 13:42:07
Well done Simon, I thought you were once again forgiving the wishes.
10 years, woaw, time passes so quickly...I guess there will be a massive announcement when the billionth reader will type DPR's address on his browser, another great accomplishment for you guys. Keep up with the *fine* work you all do, let's hope you will be able and create a reliable AF test and let's continue with such "humanity and presence" on the site, by FAR Phil's weakness. But hey, nobody is perfect, but me ;0)
Posted by: Ludo Monchat | 25 Dec 2008 14:30:23
from italy. grazie per il vostro impegno
che che fa crescere ogni giorno la nostra passione.
Posted by: corrado | 25 Dec 2008 14:33:35
Thanks for the history Simon!
For the past ten years, I start the online day in the very best way - with dpreview.
Now I'm off to find my figgy pudding.
Posted by: MD | 25 Dec 2008 15:06:37
From Italy: Thanks for your competence. Merry Christmas an Happy New Year!
Posted by: Stefano | 25 Dec 2008 15:37:38
dpreview was instrumental in givening me the information and
confidence necessary to make the switch from analogue to digital.
It remains unrivalled for the quality of its camera testing
and speed of its news release. Although the zoo mindset of its readers
in the forums may get me down, DPR will remain my photo gear website of choice.
Congratulations to Phil, Simon and all.
Posted by: Simon65 | 25 Dec 2008 15:56:30
Yes, I remember my first Digital Camera, the Fuji MX-700. 1.5mp and it took excellent photos, I still have a lot of them. I used it until I bought my Coolpix 990, another great camera.
I reviewed the 990 on DP Review before I bought it. I was disappointed when I found that I could not tether it remotely to my PC.
Posted by: Scales USA | 25 Dec 2008 16:19:41
Somewhere in my PC Magazine collection is an article circa 1998/99 making fun of the poor image quality of 1 MP digital cameras and explaining that these things could not replace film in the foreseeable future, if ever. It must have taken a combination of vision and lunacy to have thought otherwise. We users have many people to thank for having one or the other or both, including dPreview, where careful reviews pushed manufacturers in the right direction, and the couple of camera manufacturers who led the way.
Posted by: Mike Sandman | 25 Dec 2008 18:26:54
Congrats for the 10th birthday! We want to see the pictures you shot with those dinosaurs now!
Posted by: Yann | 25 Dec 2008 18:32:16
Congratulations! I've been enjoying and learning from yopur camera reviews and look forward to many more.
Posted by: PaulOD | 25 Dec 2008 20:20:34
Not everyone is a Christian, is dpreview a Christian site? Stop wishing MC to everybody.
Posted by: czc | 25 Dec 2008 22:10:00
Congratulations and all the best Simon and dpreview! It will be exciting to see where the next ten years will take us.
Posted by: 1001noisycameras | 25 Dec 2008 22:12:35
Great Artical my friend. 7.5yrs ago I became a member and not a week goes by that I don't reference the site in some way. Great information and great people.
Can't wait to see what the coming years bring us in the user community.
Merry Christmas to you and all that it applies. For the grumps that complain about Christmas, just change the word and feel free to wish all of us what it is you celebrate at some point.
Posted by: Tim Lauro | 25 Dec 2008 22:35:24
Gidday Simon
All the best for 2009 and your new home.
Thanks for your contributions to this site, Simon. As a (relative) newbie to this site, being a member since only August 2007, I have gained immeasurably in knowledge from all the good stuff here, including the enormous amount of effort and knowledge put into the reviews by all of you at DPR.
I have been inspired and educated by many here on the forums and also by the huge amount of information available from the site's resources such as reviews, glossary and various commentaries.
I also recall the birth of the digital revolution (being in the technology 'trade' for nearly 40 years ... ).
My first digital camera was about 300KPx AND used about 12x compression for its JPEG's - so the "quality" was absolute garbage. Cost around AUS$250, IIRC!
The next one was 3.2MPx and used "only" 8x compression, so it will take a usable photo, as long as you are not too picky ... Cost around AUS$280 (on sale). Heather still uses this camera ...
Then I saw some results (6x4 prints) from a friend's Olympus P&S 3.2MPx, shot as SHQ JPEGs, and thought: maybe, just maybe, these digital cameras will actually work, someday ...
My brother (a barrister) got paid a fee by way of a Nikon Coolpix E5000, and could never quite get the hang of it (he would not read the instruction manual ... ); so he sold it to me for AUS$300 in May, 2005. Having read about RAW in the manual (I would not 'discover' DPR until mid-2007), I could instantly see that this was the "WAY".
I did a lot of my research here before ultimately buying my first dSLR, an Olympus E-510 in October 2007; adding an E-1 to the stable in July 2008.
In 1993, a 330MB RLL HDD cost around AUS$3,800. I bought a 1TB external Seagate about 6 weeks ago for AUS$267.
So I identify with your journey.
Thanks for your contribution to my knowledge in this field, and that of your colleagues at DPR.
Kindest regards, and all the best for 2009,
john
Posted by: John King | 25 Dec 2008 23:52:56
10 years, congrats! - Will dpreview finally go black on white now? :)
Posted by: Soeren Dalsgaard | 26 Dec 2008 00:01:04
Great job Simon and all others there at dpreview. I remember when you started here and still think of you as the "new guy". :-) Job well done and a piece of pie to all there!
Posted by: Perry Carmichael | 26 Dec 2008 04:05:03
I remember you scolding me for something and not knowing who the heck you were at DPR. "Whats a Joinsen" I thought? I put 2+2 together soon enuff. DPR's success is that it's forums are unique and the website works great in many different browsers and settings. Good camera reviews help alittle too. ;-)
Keep up the great work Simon and Co.
Regards.
Posted by: Wayne Birch | 26 Dec 2008 05:01:27
I was lucky enough to discover this website around 1998/9 and it through confidence in Phil's reviews after much analysis purchased my first digicam a Fuji 40i. All my cameras since - Fuji F10, Minolta D7i, KM-A2 and Sony Alpha100, were all considered carefully before purchase and thanks to DPreviews excellent testing procedures.
Strange how time flies, I still consider Simon a 'newbie', but at least now now trust his tests. In fact because of the way that DPreview has always been so professionally run, and all testing so consistant. I think its fair to say that I have every confidence in the whole DPreview team (not so with many other - onlne and offline - publications I might add).
Long may you all prosper and thank you for your efforts which have made my camera buying choices a true pleasure - and no doubt will continue to do so.
Wishing you all a Merry Chrismas and an Enterprising and Happy New Year.
Adrian
Posted by: Adrian Harris | 26 Dec 2008 10:33:33
Congrats!
I've been reading DP Review since 2004. Inspired by your articles, I moved from film photography to digital. I bought my last camera - Nikon D40 - after reading it's review here.
Thank you guys for all your hard work! I look forward to more camera and lens reviews! See you!
Posted by: Leonid | 26 Dec 2008 13:32:15
Merry Christmas to all and congratulations on your 10th anniversary. Keep up the great work.
Daniel
Portugal
P.S.: Anxiously waiting for his first dSLR to arrive (Canon EOS 1000D)
Posted by: DaaT | 26 Dec 2008 14:23:43
Well well! I too had the use of a Casio QV10a back in the day. It was rotten but the Polariod nature was what I was looking for. I then got a Fuji MX700 and the rest is history (now for a D700 and loving it).
Well done on the 10 year mile stone everyone!
Posted by: Rikki | 27 Dec 2008 05:30:12
If we have learned one thing from the history of invention and discovery, it is that, in the long run - and often in the short one - the most daring prophecies seem laughably conservative.
Arthur C. Clarke (1917 - ), The Exploration of Space, 1951
Posted by: Uncle Don | 28 Dec 2008 11:48:35
my dad would have loved your website , he was a very keen photographer but he passed away in 2000 , of cancer . he owned a minolta slr camera and a few other lenses - my dad took photos of wildlife and flowers and people , his photos were excellent , he would have loved the technoligy of today .. my dad was only 55 when he passed away , he was very young ..
im getting very keen now at taking photos , ive been taking pictures since i was a little child ( im 37 now ) .. the trouble is i love taking pictures and i do need to learn more , in order to take pictures like you lot on here , ive seen hundreds of wonderful pictures on here that are just perfect .. ive got the panasonic fz28 camera , i did own the olympus e510 ( superb camera ) but i sold it because of having 4 children and 3 of them are pretty young under 5 years old , i wanted a camera that i did not want to keep changing lenses all of the time .. i hope to in the future go back to a dslr .. hopefully olympus again .. the trouble with me is i need more time to learn technics .. im glad i found wonderful dp review .. i hope to spend more time here in the future and learn more about photography ..
thanku dpreview - from kerry and a happy 2009 to everyone !!
Posted by: kerry | 28 Dec 2008 18:23:00
Simon,
Merry Christmas to you, too. Do you suppose in your second ten years you can start using singular verbs with manufacturers names like The Economist and other of your peers recommend?
My other wish for the new year, and we've noted your alusion to it, too, is a G10-type camera with a ~6 mega pixel sensor.
Best Wishes,
Vic Smith
Posted by: dunesdog | 29 Dec 2008 19:42:38
One of the last things you did at WDC was award me a £100 voucher prize from Jessops. Whilst the tests may have been a bit slapdash, they were always honest. In November 2004 started lurking the Panasonic forum, and I still have my FZ20, partly paid for by my prize.
Somehow dropped out of the forum at the moment, but it has proved to be a place where I have learnt oh so much about digital photography, and made friends from around the world.
Grateful thanks to Phil and you for your help and encouragement.
Would you like some digital darkroom articles? Happy new year.
Posted by: Aeroal | 29 Dec 2008 21:46:40
Hi Folks!
Merry Christmas and a very Happy New Year 2009 in advance! Congratulation for settping 10 with your digital baby! Being an ameture I come accross your website back in 2002, my ealry college days and follow most of the posts and reviews since then. They are really helpful and reliable. Based on your review I moved to digital and bought D50 in 2005, soon to be upgraded to D700, that too based on YOUR comments in the website.
Wish you all the best! Keep posting!
Cheers!
Sukalyan..
Posted by: Sukalyan Chakraborty | 30 Dec 2008 04:47:33
Vic - i never refer to a company in anything other than the singular... and if i catch anyone here doing it I change it.
Posted by: Simon Joinson | 30 Dec 2008 23:03:23
Thoroughly enjoyed reading this article Simon! Did you ever consider teaching as a career ? I think you have a gift for providing context and mixing it with a right amount of nostalgia :-) I've accused you once or twice of being too flippant with your writing style in camera reviews, but I see that there is a creative writer lurking somewhere in all that techno-babble. ;-)
10 years is a mere blink in the eye in history, but as you've said, digital cameras have come a long, long way. It sort of distorts normal perception of time!
Here's looking at the next 10 years - when you'll be able to read your own blog and cringe at how we praised a measly 15MP and x20 optical zooms! ;-)
Posted by: Abid (aka photophile) | 15 Jan 2009 17:13:09
Well done Simon, I thought you were once again forgiving the wishes.
10 years, woaw, time passes so quickly...I guess there will be a massive announcement when the billionth reader will type DPR's address on his browser, another great accomplishment for you guys. Keep up with the *fine* work you all do, let's hope you will be able and create a reliable AF test and let's continue with such "humanity and presence" on the site, by FAR Phil's weakness. But hey, nobody is perfect, but me ;0)
here i also have a good share about electronics , i f you like you can come here: http://www.tradestead.com
Posted by: abby | 16 Feb 2009 01:28:28
One of the last things you did at WDC was award me a £100 voucher prize from Jessops. Whilst the tests may have been a bit slapdash, they were always honest. In November 2004 started lurking the Panasonic forum, and I still have my FZ20, partly paid for by my prize.
Somehow dropped out of the forum at the moment, but it has proved to be a place where I have learnt oh so much about digital photography, and made friends from around the world.
Grateful thanks to Phil and you for your help and encouragement.
Would you like some digital darkroom articles? Happy new year.
Posted by: a | 16 Feb 2009 01:29:07
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