We’ve been, from time-to-time, accused of using overly flowery language
in the reviews on this site. We try to tread that fine line between
trying not to say exactly the same thing time-after-time and lapsing
into the incomprehensible. And, on the whole, I think we get it about right. But, as you'd expect, there is the occasional dissenting voice on the forum demanding that we must just state the facts as dryly as possible (But then the forums would be
a much less 'vibrant' place if everyone agreed on everything).
However, our linguistic forays - even at their most florid - are
nothing compared to the adventures in prose undertaken on behalf of
some of the camera companies. Perhaps it’s because much of the
underlying material has been translated from unrelated languages – a process that
can result in some beautiful, if somewhat enigmatic, imagery. Or maybe
because there are few jobs more thankless than having to compose three
pages-worth of compelling text about a camera that differs from its
predecessor only in the inclusion of a larger screen, a more densely-packed
sensor and a smattering of new scene modes (surely soon to include ‘Friends
eating Lancashire Hotpot on a Wednesday evening in summer' mode).
Statements such as: “The subject floats serenely in its own world, like
a misty memory or the landscape of a dream” are not unheard of, making
me slightly concerned that the next time I order prints I’m going to be
confronted with the question: ‘What finish would you like? Gloss, Matte
or Whimsy?’
My favourite of late, however, must be the press release that
suggesting that the camera it was pushing included a mode that can
create: “a sense of déjà vu.” Which sounds lovely, unless you make the
mistake of thinking about it too hard. I suspect that, if you take
photos for yourself, then you’re probably doing so to preserve
memories, in which case the sensation of having experienced the scene
before should really come as standard; and those who’re taking photos
to show or sell to other people probably aren’t hoping for the
response: “I’ve already seen this.”